The Quick Version: Socially developed Siren is changing the dating app area with its comprehensive attitude, relatable Question of the Day, and personalized confidentiality functions. On Siren, it really is everything about hooking up fantastic men and women through real dialogue — perhaps not addictive and mindless swiping. To this end, they’ve produced a fun and protected ecosystem where you can end up being your real self and leave passionate biochemistry with a match unfold in a more natural means — like it could happen in person.


With the smooth interfaces, fun attributes, and hand-held platforms, matchmaking apps have actually transformed the way in which people date. And even though it seems much less difficult than before meet up with a person unique, the functions of swiping and preference or hating men and women considering photographs features practically generated internet dating a game title — and created a disconnect among the list of people playing it.

For individuals who wish mix the genuine convenience of an online dating application in addition to sense of linking with somebody in actuality, there’s Siren — exclusive on the web program that removes the „searching for people“ model many other internet dating programs have actually used.

Due to its Question throughout the day coordinating system, Siren creates the framework for speaking about interesting topics (like bucket record things and philosophical concerns) and pairs folks through those authentic and engaging talks. In this way, genuine characters could be uncovered normally — exactly as they will personally.

To get more regarding the motivation behind Siren, its unique functions, and also the women-led group behind the software, we talked with Co-Founder and CEO Susie Lee.

A Pro-People attitude: Siren was made With everybody in Mind

Siren had been started by two females with a feminist perspective — Susie and her Co-Founder/COO/CMO Katrina Hess — who both wished an internet dating app that was created with common esteem, privacy, and convenience as leading priorities.

Having been through some terrible matchmaking experiences via some other dating apps, Susie and Katrina noticed these weren’t really constructed with females and their particular needs and desires at heart. And the bad character of swiping kept and close to men and women was demeaning and didn’t help form top quality contacts, specifically for females.

„i recently thought this instant feeling that, as a lady, I happened to be objectified. The swipe-to-reject format failed to work with me personally,“ Susie stated. „I looked right back on connections I got before, and I never came across men and women through such methods.“

Though that they had never ever constructed an internet dating software, Susie and Katrina knew they may make one that wasn’t just female-friendly, but enjoyable and compassionate toward everyone.

They got their particular time investigating the tech room and obtaining comments from buddies and specialists before and during development. And so they ignored people who mentioned guys wouldn’t make use of a dating application that was dedicated to women and offered all of them advanced level confidentiality configurations.

Siren was launched in 2014, and very quickly it was not only Susie’s and Katrina’s buddies have been utilizing Siren. It actually was buddies of friends and total strangers — such as men — who had been by using the application and expressing gratitude because of it. Term spread and Siren might a number one, inclusive online dating software since.

And although Siren is pro-women, there’s not an anti-men ambiance to it after all. Its proof that an internet dating app created by females for women can successfully work for all of them as well as for guys.

Safe & vibrant ambiance Sets a confident Tone when it comes to Community

The folks at Siren will always be very safety of these users, and, because the creators, they understood they are able to set an optimistic tone for the whole area by getting security precautions positioned and creating a welcoming atmosphere.

While on different dating apps people might encounter harassment or catfishing, which is not ever been the fact for anyone on Siren, therefore the step of Siren group ’s the reason regarding.

„Since we launched, we’ve had zero reports of bothering communications,“ Susie mentioned. „Authenticity and other people being able to feel there are genuine people on the reverse side is absolutely important to united states. We were actually cautious about growing town with a certain form of reputation.“

Susie included that she and her team believe men and women are basically good hence if they are provided a safe, friendly environment, they’re going to end up being compassionate and truthful together.

„we are able to offer you these icebreakers and these tactics to end up being a bit more prone and a little more actual, and that’s just how folks can link,“ she said.

Siren’s Mantra: „create complete strangers much less Strange every single Other“

With the social media marketing the majority of us use, like Twitter, the connection is already integrated because of the people we stick to and who follow all of us, very interacting is actually comfortable and easy. Siren’s conversation-style system replicates that for online dating, working for you start those interactions without the awkwardness.

„When you’re dealing with a total stranger for the internet dating area, there are many booking about how exactly much you trust this person, particularly because a lot of sites are really challenging and now have countless phony profiles,“ Susie said. „My motto that i usually inform my personal group, and additionally they’ve truly embodied this, is to help ‘make visitors less odd together.'“

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their unique coordinating function, top-notch security system, and special occasions, Siren offers singles an one-of-a-kind, safe, and well-rounded internet dating knowledge from start to finish.

Learn suits in a distinctive Way With Siren’s Question of Day

While Siren has the classic popular features of online dating sites (such as texting and blocking capabilities), their own Question throughout the day may be the function which makes them stand out from additional dating apps the quintessential.

With fun concerns like „in the event that you may have accessibility a billboard, what might you desire it to state?“ you can end up being yourself and get to know some body on a far more real degree. You may also find matches predicated on their own answers to those questions including by the recommended conditions like get older, sex, and place.

Sufficient reason for this amount of interaction, that you don’t feel the need to inflate qualities such as your earnings or physical appearance to seem more appealing to other individuals.

A Variety of Photo Settings works Eliminate Superficiality

Siren actually has actually a distinctive method to photos. There is the solution to maintain your images obscured and just visually noticeable to your own associations, you can also leave your images noticeable to every person.

„To make it comfortable and not harmful to visitors to have the ability to browse their unique expert and private everyday lives, we allow everybody to manage their particular photo exposure,“ Susie stated.

Unlike the typical internet dating app, members cannot send one another photos, that has been intentional whenever Susie and Katrina created the software. She stated this motivates members supply both their unique phone numbers and move the bond offline — and protects people from obtaining unwelcome photographs.

Without matter which picture option you decide on, the best thing is actually Siren’s Question of the Day — and people‘ responses — allows you to connect with people on a much deeper level than appears.

Properly relate solely to other individuals because of Siren’s Privacy Controls

Another huge component of Siren is protection, particularly in regards to stopping fraudsters. Everyone who subscribes must devote their own contact number and go into the activation signal they get via book, which guarantees people aren’t generating multiple accounts.

Users also can prevent and report to the Siren group different people that behaving inappropriately or harming the application’s conditions and terms.

Reduced occasions provide Offline & present brand-new Date Ideas

Besides producing an appropriate and secure online place for visitors to end up being which they are really and going for exclusive method to start talks, Siren is bringing the next step by holding offsite activities. Susie mentioned these could be an excellent alternative to the usual coffee big date, which could often wind up sensation like a business conference or meeting.

„i believe meeting in this way supplies a lot more significant link. We are combining with local businesses and organizations to offer our very own users incentives and discounts to places like galleries, lectures, and movie celebrations,“ she said.

Even individuals who have already located some one on Siren stick around when it comes down to activities since they’ve be a part of that area today and can locate fairly easily brand new big date some ideas. While these activities are currently merely getting presented in Seattle, Siren has actually intends to broaden to many other urban centers shortly.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her safety character), the Siren team is made up of CTO David Golightly and additionally expert advisers including Lisa Stone (Co-Founder of websiteHer) and Gayle Karen younger (CTCO at Wikimedia).

Even though they all manage important facets of the company (from advertising and marketing to customer service to graphics to development), they even placed consumers initially regardless the work accessible.

In accordance with an app developed by two women of tone — excessively uncommon inside technology market — Susie and Katrina wanted to entice a person base that is in the same way varied just like the company is actually.

Siren’s individual base isn’t such as your common internet dating app market — which can predominantly end up being heterosexual men, younger singles, and people finding hookups. The gender proportion on Siren leans a little a lot more feminine (55% to 45%), and a majority of members are over 30 and looking for a meaningful go out or union.

„We’re gearing earlier, and I also believe it has been excellent for all of us,“ Susie stated.

Exactly what Siren in addition does effectively is actually include all sorts of people, specifically those when you look at the LGBTQ area. A fresh component of Siren that has been particularly important on group is a „non-binary“ gender choice for individuals when they fill out their own profile.

Susie along with her team recognize that gender and sex are not occur stone for a few people, although terms like „heterosexual,“ „homosexual,“ „gay,“ „lesbian,“ and „bisexual“ can be helpful, they are able to additionally be limiting.

„we should assist you in finding the person you are searching for, but you don’t have to declare or place your self in a box,“ Susie mentioned. „That gender fluidity is important for all of us to embrace.“

Last Thoughts

Whether we are writing on their advancement, introduction, or realness, Siren is actually bringing the internet dating software room one step further out of each and every perspective.

And even though they’ll increase the amount of beneficial features and grow the reach regarding activities in the near future, the lasting focus will still be building trustworthy interactions along with their members and standing up to the people who try to destroy the feeling for all.

„If you want to be an anus, there are plenty of places to get it done, but do not take action right here,“ Susie said. „even as we scale, we would like to maintain this notion that reputation and rely on matter, and it’s really all of our committed objective to focus for our neighborhood daily. We are right here attempting to provide people a fighting chance to relieve loneliness and find a real actual connection.“